Celebrating 275 Years with Isabelle Von Boch

For over 275 years, Villeroy&Boch has been synonymous with exquisite design, unparallel craftsmanship, and timeless elegance. From our humble beginnings as a small pottery shop in the heart of Europe, we have grown into a global brand that is loved and celebrated by discerning consumers around the world.

Today, we continue to expend the boundaries of innovation and creativity, while staying true to our heritage of quality and excellence.The roots of the family business date back to 1748, when Francois Boch and his three sons opened a pottery workshop in Audun-le-Tiche in the Lorraine Provence of France. These roots, combined with the latest trends, have resulted in the limited-edition products of the new 275 Anniversary Collection to celebrate our 275th milestone, as well as the limited-edition Audun Maison collection that highlights 25 years of the beloved Audun collection and the birthplace of Villeroy&Boch.


The Awe of Audun

275th Anniversary Collection

Extravagant designs that harken back to the origins of Villeroy&Boch, the Paradiso pattern first debuted in 1964 and used the traditional engraving technique that was applied to ceramics by Nicolas Villeroy as early as 1791. For 2023, we’ve taken that inspiration and combined it with modern graphics elements to deliver a collection with a retro yet modern look. The Paradiso pattern is a striking design that includes the traditional dinnerware color palette of blue and white, enhanced with vibrant, on-trend orange.

275th Anniversary Collection

La Boule Paradiso

La Boule is a timeless icon that stands for design, innovation, and quality. It’s a seven-piece dinnerware set for two that includes two bowls, two flat bowls, two plates, and one serving platter that all nestle together to create a stackable, space-saving, and eye-catching art piece. La Boule Paradiso delivers a traditional copperplate look with a trendy retro style.

Audun & Manufacture Rock

Exclusive Anniversary Trays

< class="teaser-headline">275 Decorative Tray: Anna Boch

275 Decorative Tray: Eugene Boch

Exclusive Anniversary Trays

Decorative Tray: Anna Boch

Decorative Tray: Eugene Boch

Isabelle Von Boch

As an eighth-generation family member and brand ambassador for Villeroy & Boch, Isabelle von Boch has inherited her family’s passion for tabletop; her ancestors founded the company 275 years ago and it remains a world-leader in tableware. Isabelle enjoys sharing her knowledge about the latest trends in dinnerware, her favorite patterns, mix and match inspiration, and even family anecdotes and lore (which include links to Van Gogh and Europe’s royalty). She likens dinnerware to a “little black dress” that you can dress-up for a more formal look or dress-down for a more casual look, depending on occasion. Those who come within Isabelle’s orbit adore her. She is a contagious character who just happens to be a zealot about dinnerware and everything you could possibly want to know about the subject: how to buy and care for china and crystal; how to “dress” a table for any occasion or mood; which pieces to add to your wedding registry.


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